# Weekly GTM Digest

# Weekly GTM Digest

**Question it answers:** What moved this week across pipeline, market signals, content performance, and customer conversations?  
**Cadence:** Weekly  
**GTM owner:** Rev Ops (distribution) / all GTM

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## Data sources

**Internal:** Interactions delta — new conversations this week, interaction volume change, new accounts entering the pipeline. Deal stage changes this week from `deals` (new deals created, stage progressions, closures). `cluster_search` for new or rising themes in this week's conversations. Social performance rollup from `social.get_portfolio_summary`.

**External:** None directly — the Weekly GTM Digest synthesizes outputs from the other living docs rather than pulling raw external sources. If the other docs have run this week, it references their key findings.

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## Living Document

The Monday-morning briefing. One document that GTM leadership reads to stay oriented across all functions without reading 6 separate reports. Sections:

- **Pipeline this week** — new deals created, stage movements, deals at risk, net pipeline value change vs. last week
- **Conversation volume** — how many customer + prospect conversations happened this week, compared to prior week; any notable accounts that went active or quiet
- **Emerging themes** — any new or rising clusters from this week's interaction data; what customers are talking about more than usual
- **Competitive signals** — any notable competitor mentions this week from deal qualification or interaction data
- **Content + social pulse** — top-performing social posts, any notable engagement spikes, brief social comparison vs. competitors
- **Cross-functional highlights** — 1–2 bullets from each function's most important signal this week (PMM / Content / Rev Ops)
- **3 things to watch next week** — forward-looking: the deals to focus on, the trends to monitor, the actions to take

Deliberately short and scannable. This is not a deep analysis — it's a radar sweep. The deeper analyses live in the other docs.

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## Page

A live command-center view for GTM leadership. Everything above the fold, nothing requiring a scroll to understand the week's state.

**Stats row (6 stats):**

- New deals this week
- Pipeline value change (week-over-week, $)
- Active accounts (with at least 1 interaction this week)
- Interactions volume this week vs. last week (% change)
- Social followers (total)
- Social engagement this week

**Line chart:** Interaction volume over the last 8 weeks — is the pipeline getting more or less active?

**Bar chart:** Deal stage distribution this week — a quick health check of where deals sit in the funnel.

**Table — New cluster themes:** Clusters that are newly trending this week — label, member count, sentiment, week-over-week change. Flags what's appearing in conversations that wasn't prominent last week.

**Table — Active deals this week:** Deals with at least one interaction this week — company, stage, outcome_band, deal value, last touch. Gives leadership visibility into what's moving without opening the full pipeline dashboard.