What it tracks

Once you connect an X / Twitter or LinkedIn account, Amdahl follows that handle and keeps a running record of how it performs. Today that covers:

• Follower growth— a bucketed time series of the account’s follower count, so you can see the trend, not just the latest number.
• Post engagement — captured over time so you keep the engagement curve rather than a single snapshot. The metric set is channel-specific: on X / Twitterthat’s likes, reposts, replies, quotes, and bookmarks (plus views where the platform exposes them); on LinkedInit’s reactions, comments, and reposts. Both channels are supported.
• Per-post metrics — the latest snapshot for each tracked post, newest first.
• Portfolio summary — a tenant-wide rollup across all your tracked accounts: total followers and growth, total engagement, post count, and your top post.

The data is pulled by the same first-party connector pipeline that backs every other source, and it lands in per-business social BigQuery tables — one tracked handle per channel. The social surface reads from those tables.

Not sure which metrics a channel exposes? Ask the API — the capabilities endpoint (GET /social/capabilities) returns a per-channel descriptor of which entities (post / profile) carry which metrics and how to format them, so a UI can render the right rows for X vs LinkedIn without hard-coding either.

Connecting an account

Social has no separate connect step — it reads whatever social accounts you’ve hooked up under Connections. Both X / Twitter and LinkedIn are handle connectors: you give the public account handle, Amdahl resolves it, and the puller starts tracking it. Disconnecting the account stops the tracking.

Tracked subjects — grouping a person’s handles

A subjectsits one layer above handles: it groups one or more accounts under a single tracked identity, so a person’s X and LinkedIn resolve to one entity you can summarize together. Tag a subject internal(your own account, or a workspace member’s) or external(someone you track but don’t control). Once a subject exists you link handles to it; the per-subject summary then rolls up followers, engagement, and a per-channel breakdown across every linked account at once.

Tracking external subjects is opt-in— it’s flag-gated and off by default (a cost guard, since it pulls accounts you don’t own). Internal (own / team) subjects are always available; ask an admin to enable external tracking when you want to follow accounts outside the workspace.

Reading the data today

The social read surface is live and queryable now. It is a customer-facing read API — you reach it with your console session (signed-in user + workspace membership), scoped to one connection by id, plus a tenant-wide rollup. A connection id is the id of an established X / LinkedIn connection (from GET /connections).

• GET /social/connections/:id/metrics — the latest metric snapshot per tracked post for one connection, newest first.
• GET /social/connections/:id/trend— a bucketed series: the connection’s follower trend, or one post’s trajectory, with scope / granularity / window controls.
• GET /social/connections/:id/summary — a summary for one connection: followers, growth, engagement, post count.
• GET /social/summary — the portfolio rollup across every tracked account in the workspace.
• GET /social/subjects / GET /social/subjects/:id/summary — the tracked subjects and a per-subject rollup across all the handles grouped under one identity.

A missing table or a yet-to-sync account degrades to an empty result rather than an error, so a freshly connected handle reads as empty until its first sync lands.

From an MCP agent

The same reads are available to an MCP agent through the socialtool, so an agent can ask how an account is trending, pull a connection’s post metrics, or read the portfolio summary as part of a larger go-to-market task — fused with the rest of your workspace context.

In the app

Social lives inside Connections. Open Connections, click a tracked X / LinkedIn account, and its detail page is the social view: the follower count and engagement summary, a follower / engagement trend chart, a post scatter, and a scrollable feed of the account’s tracked posts with per-post metrics. Refresh and disconnect live on that page too — there is no separate Social tab, a social connection’s detail is where its numbers are.