Docs

Ecosystem Map

Question it answers: Who are the key players in our category — competitors, partners, integration targets, complementary tools? How do they relate to each other and to us?
Cadence: Quarterly
GTM owner: PMM

Data sources

Internal: interaction_enrichment.entities — company and tool names mentioned across all interactions. deal_qualification.competition dimension — structured data on who we're competing against in each deal. cluster_search scoped to interactions mentioning third-party tools or vendors.

External: external_search { action: enrich_topic } on the category (e.g., "revenue intelligence platforms", "sales AI tools") — returns market-level intelligence about who the players are, how they're positioned, and what the ecosystem looks like. external_search { action: enrich_company } on each identified player for firmographic context (size, funding, customers, focus).

Living Document

A quarterly document mapping the competitive and partner landscape. Designed to be shared with leadership, used in board prep, and referenced by PMM for positioning work. Sections:

  • Category overview — how the market defines the category we're in; what the market-level narrative is
  • Competitive landscape — each direct competitor: what they claim, who they sell to, where we encounter them in deals, win/loss rate against them
  • Adjacent players — tools and platforms that appear in customer conversations but aren't direct competitors; partners or integration opportunities
  • Where customers live in the ecosystem — what tech stacks our customers are typically running (from entity mentions + enrichment)
  • Ecosystem dynamics — recent shifts: new entrants, M&A, notable funding, category narrative changes
  • Strategic implications — where we should be differentiated, where partnerships make sense, where category-defining opportunities exist

Updated quarterly. PMM leads the review and promotion.

Page

A live map of the ecosystem that can be explored interactively.

SignalMap (hub-and-spoke): Our company at the center. Nodes are ecosystem players — colored by type (competitor / partner / adjacent / integration). Node size reflects how often they appear in customer interactions. Sentiment for each node reflects how customers talk about them (positive / neutral / negative).

Table — Player directory: One row per identified player — name, type, category, deal encounter rate (how often they appear in competitive deals), avg sentiment in mentions, last mentioned date.

Bar chart: Competitor encounter frequency in deals — which competitors appear most often and in what deal types.

Bar chart: Integration/tool mention frequency — which third-party tools customers mention most (signals partnership or integration priority).