Social Presence Digest
Question it answers: How is our owned social content performing? What types of posts are working? How do we compare to competitors' social presence?
Cadence: Weekly
GTM owner: Content
Data sources
Internal (owned): social.list_post_metrics — per-post performance data from our own LinkedIn and X accounts: likes, comments, shares, replies, bookmarks. social.get_portfolio_summary — rollup of followers, total engagement, post count, top post this period.
External (competitors): tracked_subjects with relationship: 'external' — competitor handles tracked via Amdahl's social tracking. Same engagement metrics pulled for competitor accounts, enabling comparison.
Living Document
A weekly social performance narrative covering both our own performance and the competitive context. Sections:
- Our week in social — total posts published, total engagement, follower delta, avg engagement rate
- Top performing posts — top 3 posts by engagement this week, with a note on why each likely performed (topic, format, timing)
- What's working — patterns across high-performing posts: content format (text / image / video), topic category, post length, day/time
- What's not working — posts with lowest engagement; what they have in common
- Competitor social this week — what key competitors posted, what their top-performing content was, any notable activity
- Competitive benchmarking — engagement rate comparison vs. tracked competitors (normalized for follower count)
- Recommendations for next week — 2–3 specific content suggestions based on what's working internally and what's winning for competitors
Page
A live social performance dashboard.
Stats row:
- Total followers (LinkedIn + X)
- Week-over-week follower change
- Total engagement this week
- Avg engagement rate per post
Line chart: Follower count trend over the last 12 weeks (our account).
Bar chart: Engagement by post type or topic category — shows what content format drives the most engagement.
Table — Post performance: One row per post from the last 4 weeks — platform, post preview (first 100 chars), likes, comments, shares, engagement rate, date. Sorted by engagement rate descending.
Bar chart — Competitor comparison: Avg engagement rate per post, our account vs. each tracked competitor account, normalized. Shows relative social presence.
Line chart — Competitor follower trends: Follower count over time for tracked competitor handles vs. our own.