Topic Research Brief

Question it answers: For a given topic or theme, what does the world say, what do our customers say, and where are the gaps or opportunities?
Cadence: On demand (triggered per topic)
GTM owner: Content

Data sources

Internal: cluster_search on the topic — surfaces how this theme appears across customer interactions, with representative quotes and sentiment. knowledge_base search for any prior research or content the workspace has on this topic.

External: external_search { action: enrich_topic } — full fusion result: market-level narrative (external pane), customer voice (internal pane), and divergence map between the two. Returns themes, sources, and a structured brief.

Living Document

A research brief produced on demand, triggered when a content marketer or PMM wants to write about a specific topic. This is the "do your homework" doc before writing anything. Sections:

Topic framing — how the world defines and discusses this topic; the dominant narratives and frames
What our customers say — how this topic appears in customer conversations; key themes, sentiment, representative quotes
The divergence — where the market's framing and our customers' reality diverge; where our customers have a perspective the market isn't capturing
Key claims and their evidence quality — specific assertions made in the market about this topic and whether evidence supports them
Competitive presence — who else is publishing or positioning around this topic, and what angle they're taking
Content opportunity — where an Amdahl-perspective piece could offer genuine novelty — grounded in the divergence between internal and external panes
Recommended angles — 2–3 concrete content angles with a brief rationale for each

Each brief is a versioned KB document. Multiple briefs on related topics accumulate into a searchable research library.

Topic Research Brief

Data sources

Living Document

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