Docs

GACCS Content Brief

Question it answers: For a specific piece of content — who are we writing for, in what voice, on which channel, covering what?
Cadence: On demand (per content piece or campaign)
GTM owner: Content

Data sources

Internal: cluster_search with target: 'voice_corpus' — identifies the best author voice profile for the content topic and audience. The voice corpus contains the tenant's author profiles with writing samples, brand voice rules, and confidence scores. context for the workspace's active audience filters, channel definitions, and content sub-type vocabulary.

External: external_search { action: enrich_topic } on the topic — to understand the external narrative landscape and identify the angle where the content adds genuine value vs. what already exists.

Living Document

A structured brief produced before writing any piece of content. GACCS = Goal, Audience, Channel, Content type, Style. This brief fills in all five.

Sections:

  • Goal — what this content is trying to achieve: awareness, pipeline, enablement, retention, thought leadership. Specific outcome, not vague intent.
  • Audience — the specific persona being addressed: role, seniority, industry, where they are in the buyer journey. Pulled from the ICP and cluster data, not guesswork.
  • Channel — the specific surface: LinkedIn post, long-form blog, newsletter section, sales email, webinar intro. Each channel has different format constraints and engagement patterns.
  • Content type + format — the specific deliverable: a POV piece, a data-driven explainer, a case study angle, a listicle, a narrative essay. Includes structural guidance (recommended length, format, sections).
  • Style — the recommended author voice profile, with key voice rules pulled from the KB. Covers tone, sentence structure, vocabulary patterns, what to avoid.
  • Angle and hook — the specific angle this piece takes, grounded in the topic research. Why is this worth reading? What does it say that others don't?
  • Competitive context — what others have published on this topic and where the gap is.
  • Evidence to pull from — specific quotes, data points, or cluster themes from the internal knowledge base that should inform the piece.

Page

A brief-configuration view — not a data dashboard, but a structured interface for generating a brief with the right inputs selected.

Author selector: Voice corpus cluster results for the topic, showing recommended author profiles ranked by match score, with a sample of their voice.

Audience filter panel: Dimension filters for role, seniority, industry, buyer stage — pulls from the workspace's defined audience taxonomy.

Channel + content type picker: Dropdown selections with brief notes on each channel's characteristics and typical format.

Stat — Topic coverage: How many customer interactions and KB documents exist on this topic (confidence in evidence base).

Table — Reference content: KB documents and research briefs relevant to this brief, for the writer to pull from.